A retention curve is a useful tool to gauge how long users will remain active on your mobile app. It shows how many days your users have been using your app, and what percentage of those users are active on a specific day. A D7 retention rate, for example, means that 40% of your users are active on a certain day. It’s important to understand this statistic because users will try out many apps and decide within three to seven days which ones they will continue using and which ones they will not. The key to a successful retention curve is to hook users during this critical time frame.
Is It Unambiguously Useful?
Users will not have trouble downloading, installing, and attempting a someone app. But, remember, uniqueness can be achieved with one, innovative feature. consider Snapchat, that added a self-deleting feature to form it stand out from similar apps and gain a large following.
Find what is missing in on the market apps, then use your ingenuity to produce it. An experienced app developer might even be able to use the latest technology to assist your app to accomplish uniqueness.
Is It Utterly Simple?
If you would like more than 2 sentences to explain its worth, your app’s in trouble. Simplicity in design, purpose, and use, is the hallmark of all great mobile apps.
Achieving simplicity is difficult. To satisfy users’ want for simplicity, you need to actually perceive what they require. Even if you think that you recognize what they require, check your understanding with an attention group.
Once you perceive what is most helpful for your users, build your app around those features. Eliminate any features or functions that are not worth the complexness they add. A “nice to have” feature is not nice if it’s additional distracting than useful.
When describing your app’s features, do not embrace every detail. Write those initial descriptions as though you were writing an elevator pitch. And remember: the biggest reason a useful app is not used is that it’s “too difficult.”
Are Your Initial Screens Outstanding?
A first impression of your app is also the last impression. Apps should be engaging throughout, however particularly within the first two to three screens. Those screens can set the tone for users’ satisfaction or dissatisfaction.
Don’t open your app with a clumsy login screen. Instead, the primary few screens on your app should communicate things that users can wish to explore. Think about having your app open to a dashboard that educates users, offers helpful choices, or points out cool options.
Does It Engage Off-Line Users?
In order to engage offline users with your mobile app, you need to understand what the users want and use technologies that are designed to help them. It is also important to test your mobile app in a variety of conditions, from a stable connection to a poor connection. You should consider what would happen if a user loses their internet connection, and you should use analytics to improve your app’s offline capabilities.
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